As one of the world’s greatest consumer goods companies, marketing matters to Unilever. Operating in the hugely competitive sectors of foods, homecare and personal care, requires highly talented people to continually find new and different ways to beat the competition.
It’s therefore no surprise that Unilever invests heavily in the development of its marketers, recruiting young and vibrant talent and building their skills and competencies as they mature within the company. One of the key tools the company uses is e-learning and when the Marketing Academy (training and development) team at Unilever’s London Global HQ was launching a new Foundation Programme to get the best out of graduate recruits, they turned to ArtHaus for complete end to end branding and communications support.
“Our audience was young marketers working daily in FMCG. Their world’s bright, eye-catching and fast paced and we needed to come up with an overall concept, including a Foundation logo, branding and initial collateral that would resonate with them,” recalled ArtHaus’ Mark Bowerman.
“Foundation is a global programme which had to be interesting and visually stimulating across a range of print and electronic media and had to work across a range of culturally very different markets. It also had to work with content that was tailored for individual countries and thus would be translated into many different languages.
“Incorporating a modern, fresh dynamic feel with a retro twist, we used the design to draw together all the disparate elements of the programme from a web portal through workbooks to live events, all under a single, strong, global branding.”